Great advice from Sal – keywords, both in your explanatory text and in the names you give to your shop and products, are vital in getting your product onto the first page of search engine results, especially with the kind of niche, specific products we offer at Tripbod. Google adwords is great for highlighting the things people search for, as she says; or just visualize the google result pages you’d like to show up at the top of and take it from there!

Let me know if you want any help with this, or indeed refining the presentation of your products in general!